The switch to 4G data speeds will cause a seismic shift in what users now demand from their mobile web experience. Improved programming languages such as HTML5, video streaming and social media applications will lead the way to customized marketing programs that provide instant feedback and connect businesses with their audience like never before.
It’s expected that within the next few years mobile will surpass desktop in Internet traffic. Right Now, it’s increasingly important that you take steps to harness the power of this important aspect of interactive marketing.
A little over five years ago, the world of technology changed drastically. Never before had a mobile device delivered the web the way it was intended. Thus began the “genius phone” era. It spawned competition and introduced a whole new approach to marketing and generating revenue.
The mobile web provides extremely powerful business tools that, in some cases, can do things desktop computers simply cannot. Businesses have access to unique data like a user’s location and interests, which allows them to target their audience more effectively than before. Read More …
Thanks to the mobile web, businesses are able to connect with more people than ever before. Mobile technologies run the gamut from the social arena to areas of commerce. Get on the train. Ride the wave. Use whatever metaphor you like. Just make sure you use the mobile web to its full potential. Adapting to the growing wireless landscape is no longer a matter of choice – it is vital to the success of any business.
You know your company needs a mobile presence, but you aren’t sure if you should go the website or application route. Maybe you didn't even know there were two options and you need someone to shine a light into this “mobile web” abyss. Mobile apps and their website counterparts are two distinctly different beasts. Each has its own set of pros and cons.
You don’t have a mobile specific website. Given that Americans spend 2.7 hours a day playing around on their phone, there’s a good chance that your website will be visited by a user on a mobile device. If your website doesn’t look good on a mobile phone, there’s an even better chance that the user will bounce.
Usability is not at the core of your mobile presence. Mobile phones are fun to use. Why are they fun? Because they’re easy and intuitive and you can usually find what you need in just a few swipes and taps. If your mobile site or app is confusing, the user will leave confused. Read More …
You don’t have mobile specific/friendly content. When we’re browsing the Internet on our phones, we’re not really committed to, well, anything. Life could interrupt us at any moment. So, the content presented must be focused on the user by providing the most crucial information in a very quick-and-to-the-point manner.
Your mobile site doesn’t consider screen real estate and the user’s limited time. On average, a mobile screen is 3.5 inches. There’s no space for tons of pictures, buttons, bells and whistles and no time to sort through a bunch of superfluous content. A mobile site is about simple functionality that gets the user what they need. Fast.
Your Mobile site doesn’t account for all platforms. The way a mobile site or app appears on an iPhone is different than how it appears on an Android or a Blackberry. When designing and developing a mobile site, all platforms must be considered so that no mobile user is left behind.
allwebcafe launches its mobile website and "the thing is..."
allwebcafe Evolves Around
the Client
77% of the entire world’s population is subscribed to mobile web.
Mobile device searches account for one in every seven Internet searches.
On average, 71% of mobile subscribers do a mobile search after seeing an ad.
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